Fulfillment is a term mostly used in E-Commerce, it is an essential part of the process including: warehousing (storage), inventory control, pick, small assembling, packing and shipping. A reliable fulfillment process is a key factor for the success of online businesses, it will keep customers happy and will help to build trust in your products. Entrepreneurs can either outsource the whole fulfillment process or do it partially.
An end-to-end solution will include: Keep products in stock, pick products from warehouse shelves, pack them, hand them to carrier o courier for delivery to customers, and then send an automated e-mail response to customers to let them know their packages are in transit. They can also handle credit-card processing, supply current inventory levels to the website, reorder products, offer call-center services, send notices of shipping and handle returns.
A partial fulfillment service may include Storage, pick and pack and handle merchandise to carrier or courier companies.
If you’re using your hosting company for shopping cart and credit-card functions or doing this in-house, you can just use some of the fulfillment companies’ options such as pick-and-pack, returns processing and customer service support